A Passion for People & Product

People Management

Improved Acquisition

People Management

Built and led the lead to order enterprise product team of eight at WEX. Experienced leading teams of direct and matrix reports, consultants, contractors, interns, developers, designers, data analysts, and mentees. 

Strategic Vision

Improved Acquisition

People Management

Developed and executed a multi-product strategy for the WEX shared capabilities organization to drive business growth through delivering a digital, connected, and secure end to end prospect to customer experience.

Improved Acquisition

Improved Acquisition

Improved Acquisition

Led the team that delivered a streamlined digital application experience for WEX's three lines of business. A multi-year, multi-million dollar project that drove a 35% increase in app submissions and added $1MM of year one incremental revenue.

Digital Marketing

Cloud-Based Platforms

Improved Acquisition

Introduced a product + channel manager operating model to drive the WEX corporate website overhaul, inspiring new commercialization and boosting contact form engagement by 20%.

Cloud-Based Platforms

Cloud-Based Platforms

Cloud-Based Platforms

Oversaw the implementation of Salesforce Data Cloud's customer data platform (CDP), which introduced a unified customer profile and an event-based multi-channel marketing model.

Agile Acceleration

Cloud-Based Platforms

Cloud-Based Platforms

Led the company's first agile development team in 2014 to deliver a product website with authentication for a new line of business for Scottrade, Inc. in an unprecedented 90 days.

Technology & Vendor Collaboration

Technology & Vendor Collaboration

Technology & Vendor Collaboration

Expert in cross-functional product development and delivery leveraging internal and contracted resources and in-house or third party platforms. 

Customer Research & Collaboration

Technology & Vendor Collaboration

Technology & Vendor Collaboration

Established a working group to partner with a dozen key issuer customers for Mastercard to collaborate from design to deployment on a new transaction management product.

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getting it done

Pure pragmatism can’t imagine a bold future. 

Pure idealism can’t get anything done. 

It’s when the two cooperate that magic happens.

- Simon Sinek

Copyright © 2025 Amy Gryder - All Rights Reserved.

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