Built and led the lead to order enterprise product team of eight at WEX. Experienced leading teams of direct and matrix reports, consultants, contractors, interns, developers, designers, data analysts, and mentees.
Developed and executed a multi-product strategy for the WEX shared capabilities organization to drive business growth through delivering a digital, connected, and secure end to end prospect to customer experience.
Led the team that delivered a streamlined digital application experience for WEX's three lines of business. A multi-year, multi-million dollar project that drove a 35% increase in app submissions and added $1MM of year one incremental revenue.
Introduced a product + channel manager operating model to drive the WEX corporate website overhaul, inspiring new commercialization and boosting contact form engagement by 20%.
Oversaw the implementation of Salesforce Data Cloud's customer data platform (CDP), which introduced a unified customer profile and an event-based multi-channel marketing model.
Led the company's first agile development team in 2014 to deliver a website with authentication for a new line of business for Scottrade, Inc. in an unprecedented 90 days.
Redesign the research section of the discount brokerage website in collaboration with both internal and third party vendor resources.
Established a working group to partner with a dozen key issuer customers for Mastercard to collaborate from design to deployment on a new commercial transaction management product experience.
Pure pragmatism can’t imagine a bold future.
Pure idealism can’t get anything done.
It’s when the two cooperate that magic happens.
- Simon Sinek
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